A minimal visual identity that communicated everything.
The icon and literal face of Yellow Duck PR symbolizes the public relations company's logic and practice of the idiom "get your ducks in a row". Linda, the principal and executive director, navigates her clients through unnecessary clutter, creating structure and organizing communication so that it’s clear to their audience.
Being a new company, Linda wanted the brand's communication materials—business card, corporate stationery and brochure—to be unexpected and memorable.
In the corporate materials, DWC brought life and personality to the brand's duck icon. For instance, we created a folded business card structure that allowed the duck’s beak to open and close. On the letterhead and in Yellow Duck PR's marketing brochure, you’ll even find the duck logo with a speech bubble of pertinent information.